An innovative Swedish brand aiming to communicate their concept of natural beauty around the world.

Natural Beauty is what guides everything they do. In the sense of simplicity, sustainability and quality. Natural Beauty in terms of embracing all the world’s diverse people, culture and ethnical backgrounds.

REF believes in making Natural Beauty by Swedish standards accessible to everyone, anywhere.

Olaplex does not interfere with color processing. It works independently to reform broken bonds that are not reforming properly with peroxide. It’s simple to use and completely safe. New chemistry… New superpowers.

Olaplex is the only product of its kind with 8 worldwide patents publishing soon. Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, and is never tested on animals.

Olaplex is against animal testing.

David and Alexis Thurston, creators of nationally recognized brands Butterfly Loft and Butterfly Circus, are the architects behind Pulp Riot, an innovative new hair color company that empowers stylists to think of themselves as artists while providing them with superior paint to create their masterpieces.

b3 Brazilian Bond Builder utilizes a specifically engineered co-polymer combined with a high-purity targeted delivery system. This scientifically advanced one-step system reattaches and builds the bonds that make up the cellular membrane complex, helping prevent the loss of cuticle and cortex cells responsible for supporting the inner structure of the hair. This breakthrough technology dramatically reduces breakage and helps prevent damage during color services, improving the overall integrity of the hair while prolonging color retention and vibrancy between appointments.

The Ambassadors Program is a way for salons to carry ARROJO professional products, to train with ARROJO world-class team, and to gain immersion into the ARROJO culture of excellence and integrity. Click the logo above to learn more about ARROJO products.

The American Wave System offers the permanent creation of wave and curl, volume and fullness, movement and texture for clients who crave looks that are tailored to the individual. ARROJO, as the inventors and pioneers of American Wave, trains and certifies stylists from across America who wish to perform this service.